British Airways' Pop-Up Restaurant
Flight BA2012 is a pop-up restaurant, art gallery and cinema that has launched in London’s Shoreditch area, giving visitors the chance to experience British Airways’ first-class cabin without the need for take-off or landing.
Aboard Flight BA2012, visitors can enjoy food, art and cinema from the winners of the airline’s 2011 competition to find “Great Britons” working in those fields. Guests will sample British fare from the first-class menu that will be served on select BA flights between July and September 2012.
Opening just a few months before the London 2012 Olympic Games, the pop-up is a unique way to promote the British Airways brand prior to an influx of visitors to the UK.