It’s the biggest youth market in the world, but how much do we really know about it? Stylus spoke to American Michael Clauss, who has become a specialist on the subject through LP33, a company founded in 2010 to bring western media and technology into China.

Marketing to Chinese Youth

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.