Loverdose Lights Up
Renowned for its in-house creativity, Italian fashion brand Diesel has branched out by inviting London-based creative agency Studio XAG to collaborate on a series of eye-catching windows for Paris department store Galeries Lafayette.
The windows celebrate the launch of Diesel’s new women’s fragrance Loverdose, and features designs inspired by its many faceted heart-shaped bottle. Illuminated letters spell out the perfume’s name, and a beating heart soundtrack accompanies the visual displays.
Having steadily racked up a nice collection of visual installation and display commissions for brands including Selfridges, Christian Louboutin and Fred Perry, Studio XAG is becoming increasingly well-known for its commercial, yet dynamic work.