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Brief Published: 16 Jan 2018

Murdock Cocktail: Where Fragrance Meets Flavour

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Silent Pool Gin x Murdock London

UK-based distillery Silent Pool and luxury barbershop brand Murdock London are collaborating to launch the Murdock Cocktail in January 2018. Playing with the boundaries of fragrance and flavour, the cocktail emulates notes of Murdock’s Black Tea Cologne.

The cologne was created by barbers for Murdock’s target clientele – the modern British man. It combines natural and raw ingredients such as leather, musty woods and Egyptian basil to represent the exotic spice and tea routes of historical British traders, as well as the “wanderlust traveller” of today, according to the brand.

Spicy and woody elements of the cologne were integrated into the cocktail to craft a unique blend – emphasising the intersection between flavour and fragrance. Stuart Bale, head of innovation at Silent Pool, used aromas from the Black Tea Cologne to transform this fragrance into a beverage. Black tea supplied by British firm Rare Tea Company is the base ingredient.

In addition, flavours that are not typically associated with drinks – cedarwood, sandalwood, neroli extract and petitgrain – add aromatic zest to the cocktail. A subtle warming essence was made with more conventional ingredients – Tasmanian mountain black pepper and nutmeg.

The cocktail will be available at Murdock’s barbershop in Covent Garden, where customers will receive the cocktail when spending over £50 ($68).

This collaborative initiative is a good example of how flavour and fragrance are merging in innovative ways to create dynamic beauty and food experiences. We explore this topic further in Stylus’ new Industry Trend report New Fragrance Worlds

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