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Brief Published: 27 Jun 2011

Dunhill's Evening of Discovery


Continuing its ongoing commitment to the notion of discovery in all its guises, last week, luxury menswear brand Dunhill invited an intimate audience to attend a discussion between co-director of the Tate Modern, Chris Dercon, and his long-time friend and co-director of the Serpentine Gallery, Hans Ulrich Obrist.

Hosted by Fantastic Man magazine, the two men talked animatedly, and at length, on the subject of archiving. Moving from practicality to obsession, from the real world to the virtual, the discussion charted a wealth of artistic influences and delivered a rare chance to see two of the world's foremost experts on art, in brilliantly unrehearsed conversation.

A one-off, the evening perfectly demonstrated the new approach to luxury that Dunhill is continuing to push across all its brand channels: that in essence, luxury is about the pursuit of intellect-enriching experiences.