Kondis by Ikea
After the success of the its baking book – Homemade is Best – which makes art out of ingredients, Ikea has taken the idea a stage further. Kondis is an app "for people who want to bake and eat the biscuits without a guilty conscience".
By matching the recipes in the book to exercises the user can then eat a cake and then work it off with the relevant exercise. Workouts can be shared on Ikea's Kondis website and every month the person who has worked out the most can win a new Ikea kitchen.