Art Basel Miami 2013: Branded Spaces
This year’s Design Miami and Art Basel events attracted an unprecedented amount of trans-industry brand collaborations, taking advantage of the large number of art and design-industry eyes converging on the event. Stylus highlights the key branded spaces.
- Colette x Alchemist’s Art Drive Thru: Paris retailer Colette, in partnership with Miami fashion concept shop Alchemist, created a temporary ‘Art drive-thru’ pop-up shop. Visitors to the installation, which was situated on the fifth floor of a car park next to Alchemist’s store, were able to literally drive up and order from a virtual menu of specially curated items.
- Louis Vuitton’s Charlotte Perriand Beach House: French luxury fashion house Louis Vuitton built a previously unrealised beach house – originally conceptualised by modernist French architect Charlotte Perriand in 1934. The opening of the Perriand house ties in with brand’s S/S 14 collection, which pays homage to the clean aesthetic of Perriand’s work.
- Swarovski’s Crystal Palace Installation: Long associated with Design Miami through its sponsorship of the event, Austrian crystal manufacturer Swarovski presented Mangue Groove – an installation by Brazilian designer Guilherme Torres. The space, which was housed within the main Design Miami show in Miami Beach, was transformed into an experimental and immersive architectural piece. Inspired by the Brazilian mangrove forests, it was designed to raise funds for their conservation and environmental awareness about the cause.
- Fashion brands displaying artistic connections: Paris-based Maison Martin Margiela worked with French artist Baptiste Debombourg to create an exclusive in-store installation, while French footwear designer Christian Louboutin exhibited five leather sculptures by Italian artist Caemelo Tedeschi.
- Luxury Italian label Fendi collaborated with French furniture designer Maria Pergay, who created an installation of unique furniture pieces.
- Similarly furniture focused, Italian footwear brand Berluti commissioned four pieces from Dutch designer Maarten Baas, including a chaise lounge.
For more on branded spaces beyond retail, see Milan Design Week 2013: Branded Spaces and Branded Festival Experiences. For more on how exhibition and installation design is influencing the retail industry, look out for the forthcoming report Exhibition Display Inspiration in January.