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Brief Published: 24 Apr 2012

Colour Your Plate


Hospitality giant Starwood Hotels is using colour as a method of encouraging healthy eating as part of its Sheraton Hotels & Resorts’ Fitness offering. The Colour Your Plate scheme matches the colours of foods with their impact on the body, aiding visitors in their choice of a healthy meal by promoting the following coding system:

  • Yellow foods: optimise brain functions
  • Green foods: rejuvenate musculature and bone 
  • Orange foods: support skin and eye health
  • Red foods: support heart and circulatory health
  • White foods: enhance immune system, lymph system and cellular recovery
  • Purple foods: promote microcirculation

The scheme is designed to simplify visitors’ choices through an awareness of colour, using naturally occurring hues as indicators.

Starwood Hotels
Sheraton Fitness