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Brief Published: 30 Sep 2014

Hair By Guido

Hair: Guido

A new book, Hair: Guido, celebrates the work of British-born hair stylist Guido Palau and elevates his craft to art form status. Be inspired by his unconventional, genre-bending work, which reveals the latest innovation in creative hair styling.

Palau cut his teeth on the London fashion scene in the 1980s and 1990s and in 2009 he was the only hairdresser named in the British Fashion Council’s Power List of the most influential people in fashion.

Photographed by long-time collaborator and friend David Sims – a household name in fashion himself – the strong, edited collection of 70 styles stretches from gravity-defying up-do shapes to sharp, angular cuts and sci-fi inspired headdresses. Palau’s work with vibrant and intense colour is also strong, reflecting the playful, yet powerful approach to beauty and grooming seen in our Quixotic Design Direction.

The scope of his oeuvre teamed with a chameleonic adaptability lands Palau the biggest shows, editorials and ad campaigns. His latest showstopper was released on the Marc Jacobs runway during New York Fashion Week. Custom-made shaggy black wigs inspired by American rock singer Joan Jett’s signature choppy-fringed mullet bob were worn without makeup styling to suggest a flock-like uniformity.

The emerging trend for barely-there makeup looks from the recent couture and catwalk season (see No-Makeup Makeup and the Beauty & Grooming trend for the Perfect Ordinary Design Direction) means haircare and hair styling takes centre stage.

According to research firm Euromonitor, the US haircare industry has expanded consistently, and will continue to grow over the coming years. A study by Mintel also revealed that Brazil’s haircare market will see double-digit annual growth over the next four years.

Hair: Guido will be released by Rizzoli in October 2014.