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Brief Published: 20 Dec 2011

Paper Art’s Foray in the Commercial World


Highlighting the infinite flexibility of the humble material, Stylus has come across an increasing number of artists and creatives using paper in the commercial world of advertising and fashion.

Taken to designing their own paper, art directors and set designers are among those embracing the playful qualities of this material. Paris-based Sabrina Transiskus designed paper props and displays to promote products for beauty brand Lancôme, and fashion houses Chanel, Valentino and Louis Vuitton. And Berlin-based Sarah Illenberger followed suit, creating a series of 10 beautiful window displays entitled Le Parade with props made entirely out of paper for French fashion house Hermès.

An editorial spread for the now defunct French Madame Magazine by British creative Matthew Brodie featured handmade sets and props, as well as a collection of five paper dresses. American paper artist Jo Lynn Alcorn is the artist behind French Champagne makers Perrier-Jouët’s newest advertising campaign, featuring a suite of intricate flower frescoes. And Atlanta-based artists Amy Flurry and Nikki Salk, founders of Paper-Cut-Project, have created a series of custom-made paper wigs and hairpieces for the likes of luxury jeweller Cartier, and fashion brand Kate Spade.

Also see Stylus Paper Work report.

Thierry Kauffman
Matthew Brodie
Sarah Illenberger
Lauren Clay