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Brief Published: 6 Jul 2012

Clinique Experience Bar Opens at Bloomingdale’s


American cosmetics brand Clinique is hoping to provide a more personalised in-store shopping experience with the launch of its Experience Bar in NYC department store Bloomingdale’s. 

The bar features seven iPads to help consumers select a tailored solution for their cosmetic needs. The service uses a questionnaire that asks basic questions and is available in nine languages. Upon completing the questions, a printout of the skin care recommendation is given to the customer or can be provided via email. 

With the aim of putting enjoyment back into department store shopping, the bar also provides an array of product samples that come with a musical surprise. When a shopper presses a button to try a product there is a musical introduction that coordinates with the theme of the product. Incorporating sound into product branding is becoming increasingly popular, for a deeper insight into this, see the Stylus report The Sound of Brands.

For more information on how retailers are trying to gain a stronger connection with their customers through in-store experiences, see our report Future Stores: Brand Hubs and Product Playgrounds.