We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 6 Jul 2012

Clinique Experience Bar Opens at Bloomingdale’s

Extra

American cosmetics brand Clinique is hoping to provide a more personalised in-store shopping experience with the launch of its Experience Bar in NYC department store Bloomingdale’s. 

The bar features seven iPads to help consumers select a tailored solution for their cosmetic needs. The service uses a questionnaire that asks basic questions and is available in nine languages. Upon completing the questions, a printout of the skin care recommendation is given to the customer or can be provided via email. 

With the aim of putting enjoyment back into department store shopping, the bar also provides an array of product samples that come with a musical surprise. When a shopper presses a button to try a product there is a musical introduction that coordinates with the theme of the product. Incorporating sound into product branding is becoming increasingly popular, for a deeper insight into this, see the Stylus report The Sound of Brands.

For more information on how retailers are trying to gain a stronger connection with their customers through in-store experiences, see our report Future Stores: Brand Hubs and Product Playgrounds.

Clinique 

related reports
More
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS