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Brief Published: 11 Jun 2014

Airbnb Trials Group Dining


US peer-to-peer travel website Airbnb is launching a new concept that allows users to host group dinners in their homes.

The service – currently being trialled in San Francisco, according to international news agency Reuters – lets hosts serve homemade meals to local and visiting diners. Similar to the way in which Airbnb's hospitality business operates, users will be able to search for dining experiences via the Airbnb website, allowing the company to take a cut of the profits.

Airbnb recently introduced last-minute accommodation booking as well as a new 'Experiences' feature that allows users to book local activities, positioning it as more of a rival to traditional hospitality companies. Read more about ways in which hotels can engage with Airbnb in Transformative Hotels.

By encouraging community-based dining, Airbnb is tapping into a trend we explored in Rebranding Budget. The popularity of such community-based dining initiatives is reflective of an emerging leftovers economy, driven in part by severe economic conditions. Within this, concepts that encourage flexible and collaborative consumption are appealing to cash-strapped consumers. For more on ways in which hotels can tap into their local communities, see Hotels as Hyper-Local Cultural Hubs.