We look at the five key youth fashion tribes that retailers and brands should aim to appeal to on a peer-to-peer level in the latest report of our fashion lifestyle series. Noughties nostalgia, a taste for luxury, a precise pragmatic approach, resilient craftsmanship and sneakerhead culture are their key characteristics. Find out who they are, how they think, where they shop, and what they’re wearing.
Youth Style Tribes 2018
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