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Brief Published: 3 Dec 2012

The Sarojin’s Cultural Cooking Tours


Luxury Thai hotel The Sarojin has launched an initiative for guests to take part in a street-food cookery class and prepare a meal for local disabled children.

The Street Food, Cook for Kids package, part of The Sarojin’s Glimpse of Local Life tours, will take guests on a street-food tour (see Street-Food Movement for more on this growing culinary trend), accompanied by a local guide. Guests will then visit a daycare centre for disabled children, where they will cook an authentic lunch for the kids and workers, led by the hotel chef.

“Working with the community and being a part of it gives The Sarojin team a wonderful ability to share local insights and experiences with our guests,” said The Sarojin’s co-owner Kate Kemp. “We are proud to make a significant difference to the area while benefitting guests’ holidays.”

According to London-based marketing communications agency JWT (see Trends in Social Good), consumers expect brands to genuinely commit to social issues. Hotels that offer authentic travel experiences that engage with and assist their local communities are tapping into this growing consumer demand. Read more in Famine to Fortune: Poverty Tourism

The Sarojin