Beauty Analytics: New Digital Devices
A slew of new beauty apps and gadgets are demystifying skincare by offering consumers data on the state of their skin, and then recommending products and lifestyle changes based on the results.
US-based virtual tech company Modiface’s latest skin analytics app targets wearers of the Apple Watch. Skin enables users to scan any part of their body with their iPhone, and receive information on the level of their skin health based on factors such as dryness, flakiness and redness on their watch. The app also monitors changes in the skin over time.
From Korea, the Way skin and environment monitoring device analyses the condition of the user’s skin alongside factors like humidity or the level of UV radiation in the environment in order to make better skincare recommendations. Data from the device is sent to the accompanying app for personally optimised skincare consulting. Users can expect to receive alerts when their skin needs more moisture or sunscreen, as well as tips to improve their lifestyle and skincare routine. So in demand is the device, it received full funding in just 72 hours on crowdfunding site Indiegogo.
French mega-brand L’Oréal is investing in further research into wearables and dermal evolutions. Its research paper revealed how an ultra-thin thermal sensing device can be used as a non-invasive way to collect data on the condition of consumers’ skin, and develop products that target specific concerns accordingly.
For more on digital beauty devices, see Digital Worlds from our Rethinking Beauty Industry Trend. Keep an eye out for further reporting later this year on the newest beauty devices and the market’s global growth.