Hyper-Matrix Kinetic Wall Installation, Korea
Seoul-based multi-media arts studio JonPaSang has designed a stunning futuristic kinetic installation for the Hyundai Motor Group Exhibition Pavilion at the Yeosu Expo site in Korea. It’s further evidence of our assertion that motion and connectivity are rising high on the design agenda (see the August 2012 Monthly Spaces Review for more).
Hyper-Matrix is comprised of a steel framework that supports thousands of lightweight 30cm cubes, while an integrated stepping motor controls the movement of each one. The cubes appear to pulse forwards and backwards from the face of the installation, creating a vast throbbing pattern of 3D pixels along the wall. Adding an extra layer of immersive interest, the cubes also respond to sound – including noise created by visitors.
If that wasn’t enough to grab your attention, a digital projection-mapping system has also been incorporated into the installation, layering moving images across the top of the blocks to visually enhance the depth of the kinetic routines.
For more on the value of incorporating playful interaction into retail, brand marketing or communication design, see our new Retail concept: The Power of Play. For similarly inspiring examples of contemporary branding, scenography and moving architecture, see our Media Facades Summit 2012 report. Further examples of extraordinary, multimedia-engaged communication design for exhibitions and expos can be found in our report The Exhibitionists.