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Brief Published: 3 Dec 2013

Subway Shopping: Asda Click & Collect


In a move that is likely to appeal to busy consumers, UK supermarket chain Asda has launched ‘click & collect’ services at six London Underground stations. The facility allows shoppers who order their food online before midday to collect their shopping from designated areas in the stations’ car parks after 4pm on the same day.

As reported in Nomadic Retail, Asda trialled a mobile convenience store at a number of UK festivals earlier this year. ‘Asda Anywhere’ allowed festivalgoers to purchase a range of miniature essentials direct from the chain’s e-commerce site – as well as purchasing extra items for when they got home.

Amazon is also keen to invest in the opportunity. The e-tailer, which recently announced plans to expand its grocery delivery service, is in talks with London transport authority TFL about converting ticket offices at stations into click-&-collect lockers, according to UK newspaper the Telegraph.

Click-&-collect services are growing in popularity with both time-short consumers and retailers, who are able to cut delivery costs and avoid investment in additional physical stores. In a similar move, Australian grocer Coles and Dutch supermarket chain Albert Hejin have launched initiatives that allow travellers to pre-order groceries online and collect them at certain airports.

Read more about the burgeoning online grocery market in Grocery E-Commerce

For more on ways in which supermarkets are adapting their services to appeal to the growing demographic of Fast-Moving Premium Consumers, who demand ease and convenience as well as quality, see our reports on the Evolution of the Supermarket and Digitisation of the Supermarket.