Heathrow Airport’s Pop-Up Park
London’s Heathrow Airport opened a temporary pop-up park for two weeks in October 2012 to provide passengers with a space to relax before departure. The initiative was a response to research carried out by the airport that found a third of British travellers take up to five days to de-stress while on holiday.
Located in Terminal 5, the park overlooked the airfield and featured park benches and real hedges, as well as rosemary and jasmine plants chosen for their relaxation properties. Participating restaurants, including Gordon Ramsay Plane Food, Itsu and Caviar House, provided a selection of specially created healthy menus incorporating ingredients that aimed to help the diner unwind.
The research also found that almost half (42%) of respondents continue to check emails, texts and voicemails while on holiday, with more than a third (37%) unable to leave their work mobile phone at home.
Blurred home/work boundaries and constant smartphone alerts also mean consumers are now living in a state of heightened wakefulness, and insomnia is on the rise. Insomnia Solutions: Something to Sleep On investigates how the hospitality industry is tackling this growing consumer problem, while Disconnected Destinations looks at hotel retreats offering true digital downtime.
Combining high-tech, modern architecture with nature-inspired design makes airports more attractive to consumers. See New Airport Design: Spaces to Romance the Traveller for more on this. Meanwhile, our report Pop-Up Hotels provides further insight into temporary hospitality offerings.