Ace Hotel Uses Comex Colours
Hotel group Ace Hotel’s Palm Springs premises has been reinvented using Comex paints to temporarily decorate the interiors of five different rooms.
Choosing bold palettes including citrus green, grape, khaki, olive and turquoise, the hotel invited journalists and creatives to experience the five different spaces. The project aims to illustrate how colour can change visitors’ perceptions of a space.
The visitors’ reactions can be viewed via Vimeo.
For information on other marketing projects by paint manufacturers, see Connecting with Consumers: Domestic Paints.