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Ramadan 2021: Brand Engagement Strategies

Ramadan (April 13 to May 13) is a festival rife with opportunities for brands to connect meaningfully with Muslim consumers (1.6 billion people globally) – but many campaigns still miss the mark. From virtual insperiences tailored to Ramadan rhythms to collaborator-led credibility, we outline seven promising projects and strategies that harness the holy month sentiment across food, fashion, sport, telecoms, beauty, gaming and homewares.

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