The Covid-19 pandemic has thrown brands into disarray, but a growing number of agile retail responses are confronting the chaos – from no-touch environments and jacked-up live commerce, to surrogate civic support, Instagram sample sales and super-sanitised online deliveries. Stylus pinpoints the most impressive ripostes to the coronavirus, and the strategies laying foundations for longer-term wins.
Rapid Retail Responses to the Covid-19 Crisis
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