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Brief Published: 25 Apr 2014

Häagen-Dazs’ Veggie Ice Cream

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Häagen-Dazs' Spoon Vege ice cream

US ice cream brand Häagen-Dazs has announced plans to launch two new vegetable-based savoury ice creams in Japan next month.

The new 'Spoon Vege' series will come in Carrot Orange (made with concentrated carrot juice, orange juice, orange pulp and orange peel) and Tomato Cherry (made with cherry juice and tomato paste) varieties.

In an attempt to give the creamy dessert a healthier lift, the new vegetable ice cream pots will contain 8.5% milk fat, approximately half the amount of fat used in regular varieties.

We've noted a growing trend for vegetable-based snack products, as brands tap into increasing interest in vegan and vegetarian cuisine. Last year, New York restaurant Blue Hill launched savoury yoghurts in flavours such as beet, tomato and butternut squash, in a bid to appeal to the growing number of fast-moving premium consumers that are seeking out nutritious, gourmet snack foods.

For more on the rise of vegetable-based snack foods, see Super-Luxe Snacking and our coverage of last month's Food and Drink Expo. For further insight into ice cream innovation, see The Ice Cream Dream.

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