Self-acceptance and embracing one’s individuality are key concerns for Gen Z, with 67% claiming that being true to their values and beliefs is what makes a person ultimately ‘cool’ (The Irregular, 2018). From culturally spliced representation to otherworldly influencers, this group is redefining what it means to be real – and on their own terms.

Reality

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.