Consumers are dismantling fantasy, shaking off aspirational culture and getting real. With savvy, humour and a down-to-earth attitude, they're pinpointing value in unexpected places. We highlight the key opportunities emerging, as luxury goes low-brow, value becomes premium and the middle ground moves up.

Reality Check

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.