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Brief Published: 31 Aug 2017

Reebok x Lisa Frank: 90s Nostalgia & Exclusivity

Reebok X Lisa Frank

Tapping into the current consumer appetite for nostalgic and exclusive products, Reebok has paired up with American designer Lisa Frank, who was popular in the 80s and 90s, to create two pairs of limited-edition Reebok Classic sneakers.

Known for her over-the-top, sticker-like designs, Frank has enjoyed something of a revival in recent times, collaborating with Cards.com on a range of kidult debit cards, and with US retail giant Target on a sleepwear range. She has also just launched a vegan and cruelty-free beauty collection in conjunction with make-up brand Glamour Dolls.

The signed kitsch and colourful sneakers will be given to two competition winners as part of the sportswear heavyweight’s #BTS (Back to School) campaign across its social media channels.

For more on mainstream retro influences – embracing different nostalgic touchpoints – look to our A/W 18/19 Nostalgia report. For further reading around consumers who love exclusivity and vintage comebacks, see Youth Style Tribes 2018.