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Brief Published: 4 Apr 2019

Reformation’s Plus Sizes are Here to Stay


After a successful capsule collection, LA-based ethical fashion brand Reformation has launched a permanent plus-size line. This collection aims to fill the gap for size-inclusive sustainable apparel.

Since its 2009 launch, the brand has become known for both its dress silhouettes and sustainable practices. The label’s cult following is also thanks, in part, to Instagram. Reformation uses recycled and sustainably made materials, and also ensures all workers receive a fair wage at its LA-based factory.

Released in March this year, the brand’s extended range includes the signature linen dresses, midi skirts and slogan tees in sizes US 14-24 (UK 16-28). "My biggest dream is to bring sustainable fashion to everyone," said the brand’s founder and chief executive, Yael Aflalo. "Size inclusivity has always been important to us. We want all women to be able to wear our clothes and feel good doing it."

In 2018, Reformation’s plus-size collaboration with model Ali Tate Cutler sold out in just a few days. But with limited stock and only a few styles on offer, the brand received criticism for failing to cater to the obvious demand for this clothing. As consumers become increasingly ethically minded, brands must acknowledge the need for sustainable size-inclusive products.

For more on the fashion industry’s move towards ethical products and production, read our Sustainability Round-Up: April 2019, publishing on April 11.