Reknitting Thrifted Fashion into Unique Soft Furnishings
To create a unique new home collection, US creative studio Memor is pulling yarn from discarded and unwanted knitwear and reknitting it into new soft furnishings. The project exposes the wealth of resources within waste and deadstock, and how brands can harness this material to satisfy consumers’ yearning for new, while enjoying a small footprint.
For its first foray into soft furnishings, Memor collaborated with Ohio-based fashion designer Bella Quillin to create a sustainable textile collection. The resulting pieces are made of yarn sourced from thrifted garments, such as scarves and sweaters, that is reknitted into cushion covers. The finite quality of each yarn results in unique colour and textural assemblages that give a sense of rarity and individuality to every piece.
The deconstructing and reconstructing of waste to create new products is an approach that is gaining momentum with young designers. “This collection feels in tune with the times,” says Bella Quillin. “[It] celebrates starting from resources that already exist in excess.”
This year’s Dutch Design Week featured the work of British designer Meghan Clarke, who reconstructed an old curtain into delicate new textiles. While Clarke’s work is highly poetic, Memor Studio illustrates how to take this approach to market, albeit on a limited scale. The cushions’ success (with many sold out within one month) illustrates that consumers are accepting of recovered materials when crafted in a considered way.
For more inspiration on how brands can inject fresh aesthetic value into waste and deadstock, see The Wealth in Waste and Analogue S/S 2021: Fashion & Product Design Update.