Raised on disloyalty, mistrustful of ‘authority’ and sick of seasonal hype, increasingly cynical modern consumers will seek ways to subvert the system. From incubating counter-narratives to retailing with rivals and (positively) breaking up the brand, we reveal how to embrace a swiftly incoming consumer awakening.

Renegade Retail

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.