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Retail

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IRDC 2017: Beta Business, Culture Coding & The Soft Sell

IRDC 2017: Beta Business, Culture Coding & The Soft Sell IRDC ‘17: Beta-Business The International Retail Design Conference 2017 gathered architects, brand strategists, visual merchandising experts, marketers and planners to discuss spatial design trends and tactics. Using cultural commerce to drive urban revitalisation, ‘anti-store’ brand temples selling nothing but experience, pre-cursor flagships and subverting long-held brand codes were all top of the agenda.

Branded Festival Experiences, 2017

Branded Festival Experiences, 2017 Branded Festival Experiences, 2017 An increasingly diverse variety of global festivals are gifting brands (especially millennial hunters) opportunities to make or reinforce consumer alliances via event-bespoke experiences. While some brands went as far as staging their own festivals, 2017’s breed largely echoed wider industry trends: convenience-centric support, co-creational upskilling, reimagined technology and everyday wellness.

Advertising & Branding

Augmenting Automotive Retail

Augmenting Automotive Retail Augmenting Automotive Retail By 2025, tech-savvy teens and millennials will constitute 80% of car buyers globally. At the precipice of an automotive revolution fuelled by changing attitudes towards driving and ownership, we highlight how to capture tomorrow’s drivers – re-steering relevancy via softer-sell showrooms, cross-platform purchasing and sharing-economy innovations.

Re-Engineering Exclusivity

Re-Engineering Exclusivity

Re-Engineering Exclusivity

The spectre of automation, social media’s warping of brand hierarchies, and a peak-product era where access beats ownership mean retail’s luxury rulebook requires an urgent rewrite. From tapping intellectual affluence and the self-acceleration economy, to tiered prestige, humanised fantasies and temporal wealth, we reveal the new formulas for success.

Insight & Innovation

Retail’s New Prestige Players

Retail’s New Prestige Players

Retail’s New Prestige Players

Demographic changes and attitudinal shifts regarding family, organised religion, sex, drugs and wellness are fuelling a powerful new suite of prestige-worthy retail categories. From the premiumisation of pets to neo-spirituality and more sophisticated languages for formerly taboo pleasures, we spotlight the new need-to-know sweet spots.

Insight & Innovation

Future of the Store Revisited: 2016

Future of the Store Revisited: 2016

Future of the Store Revisited: 2016

Stylus' head of Retail Katie Baron compiles the best of 2016's store concept reports and expands on the future of retail and brand spaces.

IRDC 2017: Beta Business, Culture Coding & The Soft Sell

IRDC 2017: Beta Business, Culture Coding & The Soft Sell IRDC ‘17: Beta-Business The International Retail Design Conference 2017 gathered architects, brand strategists, visual merchandising experts, marketers and planners to discuss spatial design trends and tactics. Using cultural commerce to drive urban revitalisation, ‘anti-store’ brand temples selling nothing but experience, pre-cursor flagships and subverting long-held brand codes were all top of the agenda.

Augmenting Automotive Retail

Augmenting Automotive Retail Augmenting Automotive Retail By 2025, tech-savvy teens and millennials will constitute 80% of car buyers globally. At the precipice of an automotive revolution fuelled by changing attitudes towards driving and ownership, we highlight how to capture tomorrow’s drivers – re-steering relevancy via softer-sell showrooms, cross-platform purchasing and sharing-economy innovations.

Retail City Guide: NYC, September 2017

Retail City Guide: NYC, September 2017 Retail City Guide: NYC, Sept '17 September brings a flurry of NY activity – including fashion brands refocusing interest via in-store galleries, beauty flagships pushing curious e-commerce spins, and a trio of luxury hotels hitting NoMad. Meanwhile, the art scene boasts a major Ettore Sottsass retrospective, and thrilling explorations of sonic-spatial design. We select September’s creative highlights.

Retail City Guides

Retail Concepts Nurturing New Parents

Retail Concepts Nurturing New Parents Retail: Nurturing New Parents Millennials now dominate the child-raising demographic, necessitating new strategies to engage info-craving digital natives who demand both convenience and compassion from brands. From branded e-forums and concierge commerce to stores helping consumers retain a sense of self, smart retailers are turning educator, host and curator to support new parents.

Retail City Guide: London, August 2017

Retail City Guide: London, August 2017 Retail City Guide: London, Aug '17 Candy-coloured pop-ups celebrating Italian hospitality, a flagship championing office aesthetics, and venues melding traditional Japanese architecture with sci-fi-edged design make August a rich month for retail and restaurant design. Meanwhile, the most notable art shows home in on psychedelic immersion and the Black Power art movement.

Retail City Guides

Retail: Reframing Sustainability

Retail: Reframing Sustainability Retail: Reframing Sustainability Growing numbers of consumers want to get eco-active, but they’re often unsure of what they can do to help – or deterred by the prospect of heavy effort. Now, smart retailers are reframing sustainability, with strategies ranging from 'lazy eco' aftercare and data-aided zero-waste initiatives, to advanced rental schemes, subtly repointed spaces and tech-fuelled transparency makeovers.

Retail City Guide: NYC, September 2017

Retail City Guide: NYC, September 2017 Retail City Guide: NYC, Sept '17 September brings a flurry of NY activity – including fashion brands refocusing interest via in-store galleries, beauty flagships pushing curious e-commerce spins, and a trio of luxury hotels hitting NoMad. Meanwhile, the art scene boasts a major Ettore Sottsass retrospective, and thrilling explorations of sonic-spatial design. We select September’s creative highlights.

Retail City Guides

Retail City Guide: London, September 2017

Retail City Guide: London, September 2017 Retail City Guide: London, Sept '17 London this September sees the UK debut of two H&M sub-brands, Asics’ new super-space, a pair of impressive multi-industry venues, and store interiors revelling in vibrant, single-hue glows. Exhibition highlights include an inspirational sculpture garden, provocative photography and an artefact-accompanied odyssey into the mind of an artistic genius. We present the month’s most inspiring hotspots.

Retail City Guides

Retail City Guide: NYC August 2017

Retail City Guide: NYC August 2017 Retail City Guide: NYC, August 2017 Retail highlights this month include luxury fashion expansions, a bumper crop of biophilia-boosted spaces, and a wave of pop-ups grounded in corralling micro communities. Several curiously unique cocktail concepts launch Downtown, while political themes continue to occupy the art scene. We select August’s creative and conceptual highlights.

Retail City Guides

IRDC 2017: Beta Business, Culture Coding & The Soft Sell

IRDC 2017: Beta Business, Culture Coding & The Soft Sell IRDC ‘17: Beta-Business The International Retail Design Conference 2017 gathered architects, brand strategists, visual merchandising experts, marketers and planners to discuss spatial design trends and tactics. Using cultural commerce to drive urban revitalisation, ‘anti-store’ brand temples selling nothing but experience, pre-cursor flagships and subverting long-held brand codes were all top of the agenda.

Creating True Alignment – Decoded Fashion London Summit 2017

Creating True Alignment – Decoded Fashion London Summit 2017 Decoded Fashion London Summit, 2017 Decoded Fashion’s London Summit provided a vibrant confluence of brands, technologists and fashion industry experts. Together, they teased out vital insights on themes including reactive storytelling, ‘super-suiting’ staff, upgrading immersive, humanising tech, and next-gen search. We present the highlights.

Digital Commerce

RDE, 2017: Pace, Personas & Pursuing Glocal

RDE, 2017: Pace, Personas & Pursuing Glocal Retail Design Expo 2017 Pace-changing store formats, ‘glocalisation’, BYO tech, targeting new persona profiles and both empathetic and ‘freestyle’ staffing initiatives headlined discussions at the Retail Design Expo, 2017 – a show connecting store designers, strategists and brand experience experts. We distil the highlights.

Benefactor Brands: Tiffany’s Studiomakers Plan Backs Artists

Benefactor Brands: Tiffany’s Studiomakers Plan Backs Artists Tiffany’s Studiomakers Support Plan US jewellery brand Tiffany & Co. has jumped into the growing pool of brands taking a socially active stance by launching an international artists support programme Outset, which is kicking off in London.

Insight & Innovation

Lego House Experience Hub & Fan Centre Leverages Play

Lego House Experience Hub & Fan Centre Leverages Play Lego House HQ Store Leverages Play Danish toy giant Lego is epitomising the rising trend for store HQs – brand hubs that blend internal practice with fan culture – with the impending launch (September 28) of its play-centric Lego House experience centre at is head office in Billund, Denmark.

Scent, Emotions & the Subconscious: Shopper Brain Conference

Scent, Emotions & the Subconscious: Shopper Brain Conference Shopper Brain Conference: Preview The Shopper Brain Conference, to be held in Amsterdam from October 5-6 2017, promises to explore the intersection between retail and consumer-centric neuroscience. Topics will include the hidden psychological drivers behind purchasing behaviour in a digitised, multichannel era, and the best ways to build emotional attachment.

Nike Battles E-Purchasing Bots Via Geo-Smart Promos

Nike Battles E-Purchasing Bots Via Geo-Smart Promos Nike’s Bot-Battling Geo-Quests Nike has created two real-life scavenger hunts both powered by its free SNKRS app – capitalising on the rise of ‘sneakerhead’ culture and providing footwear fans with a way to beat the automated bots increasingly being used on ‘instant drop’ (sneaker release) apps to acquire shoes in seconds.

Digital Commerce

Rapid Retail: Hellmann’s Trials Impulse Groceries App

Rapid Retail: Hellmann’s Trials Impulse Groceries App Hellmann’s Impulse Groceries App Trading on busy modern consumers’ need for speed and propensity for in-the-moment decision-making, Unilever-owned condiments brand Hellmann’s has developed a direct-to-consumer app (currently in beta) that delivers fresh ingredients for people cooking a new recipe, fast.

Digital Commerce

Evolving Athleisure: Lululemon’s Mindfulosophy Space

Evolving Athleisure: Lululemon’s Mindfulosophy Space Lululemon’s Mindfulosophy Space Canadian athleisure retailer Lululemon has opened a ‘Mindfulosophy’ space within its new flagship in Midtown, New York. The move is further proof that meditation and other mindfulness-based practices formerly considered ‘alternative’ are continuing to cement their place in mainstream consciousness.

Retail: Reviving Ritual & Connoisseurship

Retail: Reviving Ritual & Connoisseurship Connoisseurial Commerce’s Comeback In the last two months, two aesthetically beguiling stores have launched in the St. James’s area of London (on the outskirts of ultra-affluent Mayfair), heralding a renaissance of retail anchored in ritual and connoisseurship.

Walmart & Amazon Explore Faster Delivery via Drone Blimps

Walmart & Amazon Explore Faster Delivery via Drone Blimps Walmart & Amazon’s Drone Airships In a bid to create the quicker, more flexible delivery services increasingly demanded by consumers, Walmart has followed Amazon’s lead by patenting airborne stations that will manage fleets of drones delivering packages to individuals.

Digital Commerce

Best Buy Launches Empathetic IoT ‘Assured Living’ Service

Best Buy Launches Empathetic IoT ‘Assured Living’ Service Best Buy’s Empathetic IoT Service Tapping the growing desire for both seamless services and brand empathy, US electronics retailer Best Buy has launched a proprietary smart home Internet of Things (IoT) service in the US called Assured Living.

Insight & Innovation

Art Meets Fashion (Again): Cult Brands Grab Gallery Stores

Art Meets Fashion (Again): Cult Brands Grab Gallery Stores Cult Brands Grab Gallery Stores, NY Two cult brands have revealed NY flagships in which a premium of space has been given over to gallery concepts, manifesting their respective desires to be considered as seriously stimulating commercial entities.

CoverGirl’s Social-Media-to-Store Digi-Display Concept

CoverGirl’s Social-Media-to-Store Digi-Display Concept CoverGirl: Social Media to Store American cosmetics brand CoverGirl has launched a new initiative that shrewdly traces a direct line between its social media presence and its stores – the two brand spaces that teens like the most. See Social Media to Store: Spurring Crossover Commerce for more on this.

Insight & Innovation

International Retail Design Conference 2017: Preview

International Retail Design Conference 2017: Preview Soft Sales & Cult Brands: IRDC ‘17 The International Retail Design Conference (IRDC) is still one of the most significant events in the retail calendar. Hosted in New Orleans, the 2017 edition (September 5-8) will unite visual merchandising experts, store planners, architects and designers to explore the amplification of physical brand touchpoints.

Ikea & Converse: Innovative Back-to-School Messaging

Ikea & Converse: Innovative Back-to-School Messaging Innovative Back-to-School Campaigns As retailers vie for attention in the annual back-to-school spending season, US footwear brand Converse and Swedish retailer Ikea are appealing directly to young consumers with campaigns in web-ready formats.

Media & Marketing

Advertising & Branding

Facebook X Rimmel: Voice-Activated Make-Up App

Facebook X Rimmel: Voice-Activated Make-Up App Voice-Activated Make-Up App British cosmetics brand Rimmel, owned by US beauty group Coty, is bidding to take the increasingly densely populated world of augmented reality-powered beauty apps to a new level. It’s doing so with a live, virtual visual-effects cosmetics concept that’s not only rooted in Facebook (the place 55% of Rimmel consumers apparently choose as their first stop for beauty inspiration) but is also amplified with voice activation.

Insight & Innovation

Recasting Cosmetics: Etude House Customisation Revamp, Korea

Recasting Cosmetics: Etude House Customisation Revamp, Korea Etude House’s Customisation Revamp Teen-focused South Korean cosmetics label Etude House has transformed its flagship store in Myeong-dong, one of Seoul's key tourist magnets. Using customisation, it has modernised its cutesy "Sweet Dream" philosophy – aka "pleasant products for women who dream of a unique life".

Retail’s Infomercial Micro Trend

Retail’s Infomercial Micro Trend Retail’s Infomercial Micro Trend The recent fashion-focused, retail-marketing trend for tongue-in-cheek infomercials reveals an appetite for humour and a degree of simplicity and humanisation often lacking in convoluted, app-based initiatives. Both brands and tech start-ups are getting in on the action.

Advertising & Branding

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