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Retail: AR Added Value

Advances in augmented reality (AR) tech, including those dipping into mixed reality (MR), where devices understand their surroundings, are supercharging retail – contextualising products with remarkable realism, enabling interactivity, and making phygi-social connections. From WebAR-upgraded e-commerce to multilayered experiential marketing – straddling furniture, cars, beauty and fashion – we unpack how AR is boosting engagement and the bottom line (see Key Stats).

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