We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 23 Mar 2020

Retail Embraces Bodega Nostalgia

Bodegas – small, mini-mart-style convenience stores – are becoming cultural touchstones for American consumers weary of impersonal big-box grocery stores. Their popularity across social media and pop culture is spurring other kinds of retailers – from hospitality to fashion – to embrace bodega-inspired stores that promote social connections and only-in-person surprises.

  • The New Social (Activism) Spot: Leveraging the bodega’s community-centred appeal, new convenience retailers are emphasising social opportunities over grab-and-go snacks. At The Goods Mart, which has locations in both LA and NY (see The Brief), customers can donate tips to a different charity each month or participate in weekend volunteer programmes alongside store staff.
  • Local Indulgence: More personally indulgent for informal get-togethers, New Yorkers can head to The Little Shop, where a bar serving everything from turmeric-mezcal cocktails and vegetable empanadas hides behind snack-packed shelves.

    Both formats illustrate the clubhouse-style shops we highlight in Brand Spaces 20/21 that are redefining the notion of community.
Extra
The Little Shop
Extra
Diesel x Bodega
  • Fashion’s Bodega Art Flex: During Miami Art Week 2019, Italian fashion brand Diesel partnered with Boston/LA streetwear brand Bodega for a pop-up that hid garments behind a fake deli façade – a format that Bodega famously employs at its Boston flagship. Dubbed the Unofficial Art Basel Miami Gift Shop, visitors could purchase limited-edition collaborations from both brands, as well as zines, packaged foods and Art Basel Miami-themed souvenirs. This hybrid format plays into Gen Z’s appreciation for irony, limited-edition product drops and high-low mash-ups – themes we delve into in Making Scenes, part of our Dynamic Youth: Gen Z Spotlight Trend. 
  • Hidden Upscale Convenience: Fashion’s bodega appreciation isn’t entirely youth specific. At upscale German fashion brand Marcell von Berlin’s LA boutique, a pseudo-newsstand greets shoppers who must push away thick velvet curtains to reach the main retail area. The false front gives shoppers the feeling of entering a secret club, acting as a literal gourmet gateway concept, referencing one of the strategies we outline in Retail: Experiential Luxe.
Extra
Marcell Von Berlin
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS