The older population – who make up the silver economy – is increasing across the developed world. But these consumers don't want to be made to feel older. Retailers and brands need to evolve new inclusive and realistic strategies to tap the silver economy.
Retail for the Silver Economy
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.