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Retail: Gateways to Luxe for 2021

Seducing a new generation of younger (or newly luxe-curious) consumers while maintaining an aspirational halo remains imperative for luxury brands, particularly on the cusp of a volatile 2021 when consolidating fandoms will be vital. Featuring the competitive communities harnessing prestige prosumers, circular luxe, virtual-social flagships, the apps democratising exclusivity and next-gen outlets, we pinpoint 8 strategies for success.

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