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Retail Halloween Activations 2017

Consumer spending on Halloween continues to rise, with 2017 predicted to reach new heights. In the US, 179 million consumers  are predicted to spend $9.1bn (up 8.3% from 2016’s $8.4bn – NRF, 2017), while a record figure of approximately £320m ($420m) is anticipated to be spent on Halloween goods in the UK (Mintel, 2017). 

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