The pandemic has pushed consumers to supercharge their daily wellness routines, including rethinking what constitutes health and wellbeing. These revised visions of self-care offer brands a chance to play new or updated roles to soothe 2021’s varied stressors – including nutrition-meets-fitness mall concepts, ‘insperience’-driven direct sales, micro mental health support (beauty and banking) and even retail targeting WFH (home-office-based) health.
Retail's Wellbeing 360°
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