Californian start-up BitBite has created an in-ear wearable device that tracks and analyses eating habits.
It uses sensors to measure bite count, number of calories consumed, and the speed and quality of chewing. It can then offer tips on improving eating habits and calorie intake via an accompanying smartphone app.
BitBite has surpassed its $60,000 crowdfunding goal on website Indiegogo, and will now go into production.
As explored in Next-Gen Dieting, digital tools, apps and devices are providing consumers with alternative methods for weight management, allowing them to monitor and adjust their eating behaviours in unprecedented ways.
For more on the rise of self-quantification culture, see Intelligent Food, App Monitors Caffeine Intake and Calorie-Counting Tech Tools. For more on ways in which technology is being used to determine food safety, see Smart Chopsticks.