Major sneaker brands have shown their support for the LGBTQ community with Pride Month product activations.
- Nike has just released its sixth #BeTrue capsule collection since helping to launch the LGBT Sports Coalition – a non-profit dedicated to promoting diversity, inclusion and non-discrimination in sports. The collection consists of rainbow-coloured ‘swoosh’ sneakers, graphics such as winged unicorns and triangles – traditional LGBTQ symbols – and supportive slogans such as ‘Run Fierce’ and ‘Equality’.
- Another sportswear heavyweight to align itself with the cause is Adidas, which has released four limited edition rainbow-coloured sneakers: the Ultra Boost 3.0, the Superstar, EQT Support ADV, and the Crazy Explosive Low. Print treatments vary from an all-over playful design on the Superstar, to a subtle treatment on the Ultra Boost’s heel.
- Converse took an even more inclusive approach with the launch of the Yes To All collection. The 70s-inspired sneaker collection celebrates the idea of diversity as a whole and consists of classic Chuck Taylor shoes adorned with colourful patches, checkerboard and star prints and rainbow graphics. Proceeds from sales will go to the Happy Hippie Foundation and the It Gets Better project.
Other non-sneaker-related fashion activations include Urban Outfitters’ UO Pride T-shirt collection, Everlane’s 100% Human multi-apparel product launch, and Levi’s special edition Pride Month collection.
For further reading, see our Macro Trend reports The Currency of Dissent and The Edge of Extravagance. For more on new influencers emerging in the footwear market, look out for Instagangs: Footwear Brands & Designers, publishing on June 7.