Global fast-food chain McDonald's has launched its first ever vegan burger at one of its branches in Finland.
The burger, called the McVegan, is completely plant-based, with a soy quarter-pounder patty, a new vegan 'McFeast' sauce, mustard, ketchup, fresh tomato, lettuce, onion and pickle slices. A single serving of the new dish costs €3 ($3.50) and a meal with fries and a drink comes in at €6.95 ($8.20).
The burger is available in the Finnish city of Tampere until November 21 2017. Depending on the success of the limited-edition trial, it may become a permanent fixture on the McDonald's menu.
McDonald's also recently launched a number of vegetarian options across several regions, including the Le Grand Veggie burger in France, featuring a patty made from carrots and root vegetables, and the McVeggie burger in Norway.
For more on how fast-food brands are tapping into the healthy food space, see Healthification of Fast Food and Fast Food Shifts Mechanics. For a deeper dive into new product development feeding the explosion in vegan diets globally, see US Natural Food Trends and New Food Covetables.