Louis Vuitton: Old and New
Last week, luxury fashion house Louis Vuitton announced the latest offering in its Double Exposure film series. The on-going online film project simultaneously celebrates both the future-facing world of digital technology, and historic methods of photography.
Shot by Tom Craig and featuring British actress Thandie Newton – who follows in the footsteps of artist Sam Taylor-Wood, who starred in the launch imagery – the double aspect comes from the subject being shot in two formats. The initial imagery was shot using 19th-century technique, requiring the sitter to pose for 12 seconds. The follow-up translates those images into a state-of-the art digital film to be shown online.
According to LV, the series (which features clothing from the Autumn/Winter 2011-12 range) is inspired by the brand’s long-running commitment to both heritage and innovation. It also aims to champion a slower, more considered counterpoint to fast-fix fashion and disposable media.
The film is also a reflection of the keepsake quality of Louis Vuitton’s products – Newton’s role shows her looking at collections of evocative personal belongings, exploring notions of value and provenance.