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Brief Published: 2 Apr 2015

Whipclip: TV Clip-Sharing App

Whipclip has support from major US TV networks

Whipclip, an iPhone app that allows the legal cutting and sharing of broadcast TV clips, was launched on March 26.

The app allows users to cut and share 30-second clips of broadcast material from selected media partners. While watching live TV, users can go back by up to two minutes in the in-app live streams of partnered broadcasters to select a scene. With older material from the archive, users find the right moment by searching for key phrases in the shows' closed captions.

Already having inked partnerships with major US names including Comedy Central, ABC, CBS, Fox and VH1, the app has promised more channels and programmes will be added to its menu on a rolling basis.

In addition to sharing TV clips, Whipclip has also partnered with the American Universal Music Group and Sony Music, allowing users to share music videos as well.

The sharing of video material either as clips or subtitled gifs from pirated video files is a pre-existing behaviour that is central to the online water-cooler buzz. Whipclip makes this process easier, quicker, and 100% legal for users. It also gives its media partners access to clip-sharing analytics data, providing direct insight into which moments resonated most with the audience.

For more on viewer engagement, read our coverage of South by Southwest Interactive 2015, particularly The Convergence of Digital Content.