Bremont’s Club-Style Flagship Boutique
British luxury watchmaker Bremont has opened its first flagship store in London’s opulent Mayfair district, boasting a store concept design that could help it to be perceived as more than just a traditional watch brand.
Unveiled on June 25, the two-storey, boutique-style space is designed to suggest the ambience of a members’ club – it will even include its own bar. The aim is to establish the store as the brand’s emotional heart, making it a place that customers from all over the world will come not only to shop, but also to experience the brand’s social heritage.
Co-founders Nick and Giles English said: “As a British company, we felt we needed a showcase to promote ourselves to visitors from all around the world. The boutique will be more than a traditional watch store. There will be an explorers’ club based from there, a considerable watch library and it will be the only place in the world to see unique items like the Bremont B-1 Marine Clock.”
Having experienced success across the UK and the US, Bremont is planning to expand by opening more stores in Hong Kong, the US and the Middle East.
The brand has also decided to move all of its manufacturing from Switzerland to the UK, with a workshop in Oxfordshire scheduled to open in the next few months.