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Brief Published: 25 Jul 2011

Wall Street Farmers' Market

Extra

Wall Street is commonly associated with many things – Gilded Age architecture, the US stock exchange, and particularly excessive greed – but a fresh produce market would not be top of many people’s list. That didn’t stop Andaz Wall Street’s hotel manager, Toni Hinterstoisser, launching a farmers’ market adjacent to the New York hotel last year.

Hinterstoisser – who was born in Bavaria, where fresh produce markets are commonplace – noted that the nearest Whole Foods supermarket was a considerable distance from the hotel, and decided to fill the gap in the market. At the farmers’ market, food from local farms and the hotel’s Wall & Water restaurant is available to guests and the general public. The return to the hotel is difficult to quantify, but it incurs little direct expenditure.

In addition, Andaz Wall Street’s rooftop garden which was launched at the same time as the market, supplies the hotel kitchen with vital ingredients, such as tomatoes, pumpkins and herbs, attracting consumers who increasingly seek out environmentally friendly initiatives.

The market is open to the public every Wednesday and Saturday from 8am and 3pm, and runs from May until November every year.

Andaz

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