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Brief Published: 4 Dec 2015

Whisky Glass Design Enhances Flavour

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Norlan Kickstarter Campaign

International design brand Norlan and Icelandic product designer Sruli Recht have successfully crowdfunded a whisky glass that uses biomimicry to enhance the spirit's aroma – improving the overall taste experience. While they only sought $75,000, the product raised a whopping $397,039.

Four fin-shaped protrusions within the double-walled structure create wave-like movements that course through the liquid when the vessel is swirled, exposing more whisky to the air. This process helps the ethanol within the liquid to evaporate, releasing enhanced scents that give a stronger impression of the flavour.

"We engineered a new type of whisky glass by mirroring a scientifically performing inside with an aesthetically beautiful outside," said Brian Fichtner, brand director at Norlan.

Norlan claims the shape of the glass is an improvement on traditional nosing vessels, removing the need for drinkers to tilt their heads back. Other details include a concave lip to fit the mouth elegantly, and a faceted base, allowing drinkers to hold the glass without marking it with fingerprints.

The company intends to develop "an evolving suite of products" for improving the whisky experience.

A similar idea can be seen in Vibrating Glass Enhances Flavour, while flavour appreciation can also be tracked in Alcohol App Flaviar 'Visualises' Taste. For broader developments in this arena, see Alcohol Trends 2015. For fresh insights into how creative alcohol brands – including those in the whisky realm – are aligning themselves with women, see Alcohol's New Female-Focus.

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