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Outdoor Lifestyle 2019: Product Inspiration

As explored in our Active Lives Macro Trend reporting, consumers are moving outside in search of exhilarating physical experiences. This presents a huge new commercial opportunity for brands to adapt outdoor product to the winter climate and capitalise on adventurous consumers all year round. Our A/W 19/20 Design Direction Essence highlights the mindset and aesthetics within these trends, guiding product that both encourages outdoor activity and honours the majesty of the natural world.