Aiming to present the best in global artistic perfumery, Florence’s Pitti Fragranze saw new and established niche brands placing greater focus on fragrance juice than packaging. Olfactory trends include an amber-rich powder revival, herbaceous green notes and an increase in gender-neutral woody scents – reflecting an ever-maturing niche marketplace.
Pitti Fragranze 2017: Changing Scent Trends
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.