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Brief Published: 5 Apr 2021

Rose CBD Offers Luxurious, Chef-Made Gummies


Cannabis consumption codes are changing, as we explain in our 2021 sector outlook report. Los Angeles cannabis brand Rose imbues the category with a gourmet edge, with its gummies created by leading global chefs and incorporating sustainably sourced flower. It’s a format that points to a resurgence of luxury-level cannabis.

Rose’s flavour range features a rotating rose of chefs. Its recent collection highlights Mexican chef Enrique Olvera, who chose poached pear and ponche – a rose-hibiscus-tamarind rendition of a punch from Mexico – as his flavours. Previous collaborations spotlighted Peruvian chef Virgilio Martinez – who created a recipe with grapes, ginger and peppercorn – and French-Californian chef Dominique Crenn – whose blend used apple and passion fruit. There are also in-house recipes featuring ingredients, like Buddha’s hand citrus and Oolong tea.

Rose sells both THC and CBD-only gummies, but the former is sold only in California, while the latter is shipped nationwide. All of its products use full-spectrum, single-strain resins, that is hyper-concentrated cannabis oils that retain all of the plant’s terpenes (aromatic compounds) and come from only a single strain of flower. According to the brand, this ensures that each gummy offers a potent, yet pleasant experience. Such attention to sourcing is a smart way to drive interest among the educated consumers we profile in A Budding Opportunity (part of our Spotlight Trend Commercialising Cannabis).

With interest in cannabis, especially CBD, gaining pace worldwide, these types of high-end collaborations will help position CBD edibles not only as medicinal supplements, but also as gourmet indulgences. We’ve promoted this luxury-level pivot for cannabis since our 2017 report New Food Covetables. Moving forward, we expect to see increased specialisation in the cannabis sector.

For more on CBD’s evolution, see Wellness Ingredient Trends to Watch 2021.

Rose, Enrique Olvera
Rose, Dominique Crenn
Rose, Virgilio Martinez