Three recent beauty product launches take inspiration from outer space, using novel ingredients and celestial influences to allude to otherworldly experiences away from hectic daily life.
- Spacemasks are single-use, self-heating eye masks that create a warm, 15-minute compress for “interstellar relaxation”, inspired by the notion of space travel. Made in the UK, they combine iron filings that heat up automatically on contact with oxygen, and a subtle jasmine scent.
Targeting busy consumers concerned about the impact of excessive screen usage and taxing lifestyles, Spacemasks offer on-the-go relaxation, aiming to alleviate stress and induce a better night’s sleep by easing tension around the eyes.
For more on sleep-enhanced beauty, see Perricone MD Markets Beauty Sleep and The Business of Wellbeing: Beauty 360.
- Meteor Shower Scrub from Australian skincare brand Blaq is formulated with fragments of real meteors blended with activated charcoal and essential oils. The meteorite powder acts as an exfoliator and reportedly leaves skin with an iridescent glow.
The limited-edition body scrubs include a unique code that allows the user to track the origin of their meteor powder, tapping into growing consumer demand for transparency. For more on this, see Positive Provenance.
- Galacticleanse, launching later this month from US brand GlamGlow, also contains meteorite powder. The jelly-to-milk cleansing balm is said to create skin that “glows like the light of a star”.
Such products – which are literally out of this world – offer a playful experience that’s likely to appeal to millennial and Gen Z consumers.
For more on novelty and sensorial beauty products, see The Sheet-Mask Revolution and Selling Sensorial Beauty. For further space-age products, see Elevating Beauty.