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Brief Published: 23 Jan 2012

Quiksilver’s Local Lifestyle Flagship


Designed to channel the lifestyle ideals that extreme sportswear label Quiksilver has been cultivating for decades, the brand’s new flagship store in Los Angeles features skateboard-friendly exterior surfaces, an art gallery and a garden area for hosting events.

Designed by local retail design studio Verdego, every inch of the 10,000 sq ft store reflects the ethos and style of its local neighbourhood in Venice, California.

The interior space has been kept relatively minimal and airy, while two 15 ft LCD video displays – showing vintage surf and skate footage – form the main focal point. The inclusion of reclaimed wood and art bought at nearby flea markets adds to the sense of locality – as does the presence of indigenous exotic plants.

The art gallery space sits towards the rear of the store, displaying the work of local artists. Outside, a garden area has been designed in the style of a neighbourhood backyard.

Quiksilver will use the space to host community events, such as outdoor film screenings and performances from DJs and bands.

Look out for the Stylus report on London’s new pop-up mall Boxpark for more on the importance of creating entertaining and locally relevant retail spaces.