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Brief Published: 6 Sep 2011

John Lewis’ Fashion Pavilion

Extra

Bearing traces of New York initiative Building Fashion (see report and previous thread), UK department store John Lewis is bringing architecture and fashion together this week with its in-store spectacle the ‘Fashion Pavilion’.

Hosted to coincide with this week’s double whammy of events in London (high-street fashion week and Vogue’s Big Night Out), the pavilion – created by Grimshaw Architects – is a super flexible design featuring a series of cardboard tubes suspended in clear Perspex. The shape-shifting space can be erected in various configurations, offering varying degrees of transparency (and privacy) to suit individual locations.

Its inauguration at John Lewis’ Oxford Street store in London will also mark the launch of the retailer’s brand new collaborative collections with fashion designers Osman Yousefada, Clements Ribeiro and Tracey Boyd – all of which will be housed inside the space.

The installation will stay at the London store for two months before touring other stores, including flagships in Edinburgh, Cardiff and Liverpool, over the next 18 months.

John Lewis

Grimshaw Architects

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