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Brief Published: 1 Apr 2011

Bridal Magic


Giving a very new look to a very traditional bastion of retailing, the interior of wedding dress boutique Bridal Magic in Osaka, Japan looks more like a modern art gallery than a bridal shop.

Created by Japanese design studio Process5, a central dressing room is surrounded by mirrored walls, inlaid with randomly positioned picture frames that both showcase accessories (which are recessed into the walls) and reflect dresses on rails opposite. Other frames make features out of exposed light bulbs and door handles.

Explaining the concept, Process5 claims the layout and interior design is “intended to evoke the emotions of expectation and elation felt by brides-to-be”.